Air Europa Brand Guidelines

Making the grid

Air Europa needed some Brand Guidelines to protect the brand identity and so that it wouldn’t lose its essence. The idea was to create a series of documents divided into four boxes. In the first one, the history, positioning, use, basic elements and the architecture of brands is described. In the second one, we deal with all the architectural features, both in airports (offices, self-service check-in machines, check-in desk, etc.) as well as in the commercial premises of the various international delegations. In the third one, we show the guidelines to be followed to work on the corporate and advertising photographs and illustrations, as well as the ones of the destinations; and in the last one we show the corporate typefaces and make a list of the correct use of the typeface.

Art Direction / Brand Strategy / Corporate Identity / Editorial